Microsoft: Food For Thought Campaign

Here’s a really nice idea from Microsoft in Australia, called ‘Food for Thought‘, a play on that old saying, now brought to life literally, as Microsoft aim to turn thoughts into currency with a huge crowd sourcing ideas campaign. ‘Food for Thought’ is a roaming experiential event across Sydney, in which they ‘sell’ people food in exchange for their thoughts on solving world problems, with $1 also donated to the World Food Bank for every ‘Thought’ received… Created by Wunderman Sydney.