If you’ve ever wondered what the Fortune 100 companies are doing with Social Media, this is your report, a health check for 2012 showcasing Fortune 100 data from Twitter, YouTube, Facebook, Google+ and Pinterest, to see where the growth is, how they are using it and what’s actually working, with 6 key insights and a host of regional notes identified in the Burson-Marsteller Fortune 100 Social Statistics Report for 2012 (aka Global Social Media Check-Up 2012).
Below are a few pull outs from the 2012 Fortune 100 Social Media Statistics Report:
- There are over 10 million social mentions of the Fortune 100 each month<
- With Twitter generating the most amount of chatter
- 87% of the Fortune 100 now use social media – with twitter the most popular
- Tweet volumes tripled in the last 12 months
- 75% of the Fortune 100 are on Facebook
- Each corporate YouTube Channel averages 2million views
- Fortune 100 Companies are creative multiple accounts per platform / per region
- 50% of Fortune 100 Companies have a Google+ Account
- 25% have a Pinterest Account
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