The new Audi City ‘Digital Showroom’ has been around for a few days now, but weirdly hasn’t had the traction I expected it to get with just over 10,000 views on YouTube so far. But when you do look at this, it’s brilliant, a new form of retail experience for a car brand, one that can fit in any typical high-street store or shopping centre mall, so brands can increase the volume of people who experience the brand and the car, in virtual form with a few tactile exhibits like the paint and leather.
The Audi City Store consists of multiple interactive digital walls, controlled by pressure sensor floor plates and large tablet-style devices allowing customers to create a car from the group up and see the car in true scale on the huge digital walls in front of them. Check it out for yourself above…
In winter, car workers labour more productive in a comfortable temperature, just as potential customers at car showrooms are more inclined to buy if a display area is pleasantly warm. These may seem like obvious statements, but it is surprising how many garage, workshop and car showroom managers neglect to take advantage of portable heater hire in the coldest months.
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